Feminism is GOOD. Being treated as an equal by your partner and being able to CHOOSE what role you want to play in your relationship, as opposed to having it decided for you by society, is also GOOD.

Going hand in hand with the whole "spanking your wife" thing back then was the view of women as overgrown, capricious children, and that was why the blase attitude towards the husband keeping them in line by spanking them, and all the winky cartoons and ads and movie references. And sure, maybe some found it sexy. But all I can think of is how much that societal inequality made it tacitly ok for men to abuse women. I don't call that fun.